A Simple Marketing Shift That Radically Boosts Sales

Regardless of what you’re selling, treat your product or experience like it’s a service you’re offering your audience.

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Your Unsexy Marketing Superpower: Decision Support

Making great marketing decisions is critical whether we’re talking about small or large ones. We show how to amplify your decision making with analytics.

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How to Define Your Target Audience

Running a successful business (and any successful marketing campaign) hinges on your thorough, imaginative, and ongoing understanding of the people you want to serve.

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Stressed? Stop Multitasking. Start Prioritizing.

By reintroducing that concept of “one thing” and dumping the myth of multitasking, we are able to approach the work ahead of us clearly, avoid paralysis, and do our jobs with incredible efficiency no matter what comes our way.

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Planting Your Feet in Analytics

The relationship between body language and business habits turns out to be a lot more important than most of us would have guessed.

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Making Sure Your Analytics Pay Off

We advocate for data literacy among all employees and an integrated use of data in your business.

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