I spend a lot of time thinking about productivity. At work, I’m responsible for my own productivity, and I’m responsible for others’ productivity as a manager. Outside of work, I’d like to produce a life worth living according to personal definitions: one that’s healthy, connected to others, and creative. The challenge is that productivity is […]
Starting a Small Business in Seattle
So, you want to start a company? Fantastic! But in terms of first steps, how do you start a business in Seattle, Washington?
Interview: DIY MFA on Building an Online Community That Cares
“The truth is, there are a lot of people doing content marketing nowadays, and it’s hard to stand out from the crowd. I think there are three things that make people sit up and take notice with DIY MFA.”
A Simple Marketing Shift That Radically Boosts Sales
Regardless of what you’re selling, treat your product or experience like it’s a service you’re offering your audience.
How to Define Your Target Audience
Running a successful business (and any successful marketing campaign) hinges on your thorough, imaginative, and ongoing understanding of the people you want to serve.