So, you want to start a company? Fantastic! But in terms of first steps, how do you start a business in Seattle, Washington?
Best Practices
A Simple Marketing Shift That Radically Boosts Sales
Regardless of what you’re selling, treat your product or experience like it’s a service you’re offering your audience.
Your Unsexy Marketing Superpower: Decision Support
Making great marketing decisions is critical whether we’re talking about small or large ones. We show how to amplify your decision making with analytics.
How to Define Your Target Audience
Running a successful business (and any successful marketing campaign) hinges on your thorough, imaginative, and ongoing understanding of the people you want to serve.
Making Sure Your Analytics Pay Off
We advocate for data literacy among all employees and an integrated use of data in your business.